Casella Waste Systems is a waste management company based in Rutland, Vermont. Founded in 1975 with a single truck, Casella is a regional, vertically integrated solid waste services company.
Consumers now expect brands to be sustainable. Recycling is everywhere and its benefits are self-evident. The challenge now is how to break through in a media landscape where everyone claims to care about the environment. By playing with expectations, political biases, and pop culture references, these ads are designed to get noticed. And actually read.
Creative direction
Art direction
Some copywriting
