Development of a new brand identity, strategy, and positioning for Pathfinder that is driven by the conviction that all people, regardless of where they live, have the right to decide whether and when to have children, to exist free from fear and stigma, and to lead the lives they choose. Built around a vibrant visual language inspired by universal icons, the new look enhances the delivery of Pathfinder's care model and is accompanied by messaging that encourages asserts empowerment and individual autonomy.