With over one million members in Massachusetts, Maine, Connecticut, New Hampshire, and Rhode Island Tufts Health Plan is the only insurer in Massachusetts to cover everyone regardless of age or income.
This category is brimming with over-the-top pitchmen, pitchwomen, and talking animals for good reason: insurance is abstract, expensive, complicated generally unpleasant to think about. So conventional wisdom says when it comes to selling it, it’s best to change the subject. Anyway, that’s what conventional wisdom says.
Creative Direction
Art Direction
Content Strategy
IA/UX/UI
