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In 2019 Beth Israel Deaconess Medical Center and Lahey Health officially combined to form Beth Israel Lahey Health, the second-largest health system in Massachusetts. The system serves more than one million people.

The brand is expressed in one word: “Heathier.” Direct, simple, and true, this insight grew out of CEO Kevin Tabb’s belief in health outcomes rather than clinical outcomes.

  • Art Direction

  • IA/UX

  • Social Content

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