Mass General Brigham is a Boston-based non-profit hospital and physician network that includes two of the nation's most prestigious teaching institutions. It is Massachusetts’ largest private employer.
In 2019 Partners Healthcare, already the biggest healthcare provider in Massachusetts became Mass General Brigham. Working alongside brand consultancy Lippincott for months at a time, a new leading voice in healthcare emerged. The result is a brand that’s flexible, disciplined, and authoritative.
Art Direction
Experience Design
Branding
Moments
Whether it's a life-changing medical procedure pioneered by one of our surgeons, a breakthrough gene therapy produced at our research facilities, or an innovative and effective treatment for depression, they all have something in common: they coalesce into a single transformative moment in a patient's life.
Branding
Working with brand powerhouse Lippincott to establish an identity including a typeface, social playbook, and web presence.
